Strategies that build trust, wealth & results.

At ASL we deliver advanced insurance consulting, sales training, and immersive workshops for advisors, business owners, and high-net-worth individuals.

Our Process

Our hands-on approach uses real case studies, live role play, and practical application to turn complex strategies into confident decisions and measurable results we start with 3 key segments.

Gathering the data

Our process begins with a focused discovery conversation to uncover the client’s objectives, concerns, and constraints. ASL trains advisors to ask the right questions early — around tax exposure, succession, income replacement, estate liquidity, and risk tolerance — while positioning insurance as a strategic planning tool, not a product.
Outcome: Clear understanding of the problem and strong client engagement from the start.

Building the right solution

Rather than leading with product features, ASL emphasizes concept selling. Advisors are coached to explain the why — such as tax efficiency, balance-sheet optimization, or wealth transfer — before introducing any insurance solution.
Outcome: Clients buy into the strategy first, making the product an obvious next step.

Navigating the insurance underwriting process

ASL works with advisors to design the right solution based on the client’s goals, corporate structure, and underwriting realities. This includes pre-screening risks, selecting the appropriate ownership structure (personal vs. corporate), and aligning solutions with tax and estate planning strategies.
Outcome: Fewer surprises, smoother underwriting, and defensible recommendations.

ASL Founder & Consultant

Andrea Saffrey‑Lewis, founder of ASL Sales Training & Consulting, brings decades of sales leadership and product expertise to financial and insurance advisors who serve corporate and high‑net‑worth clients.

Andrea partners with advisors to design and implement life‑insurance driven solutions that reduce tax exposure, preserve wealth across generations, and simplify complex transfer plans. She provides joint fieldwork support to advisors and their clients and teaches a 2 day intensive workshop for insurance advisors who want hands on tips on selling to business owners and wealthy canadians.

Talents we leverage

Stacey Brooks

Business and Strategy Clarity Advisor

Danielle Di Paola

Group Insurance Broker

Advanced Sales Training

Joint Field Work

DISCOVERY
Rapid fact‑finding with the advisor and client to identify objectives, constraints, and existing estate or corporate structures. 

DESIGN
Create tailored insurance and wealth transfer strategies that prioritize tax efficiency, succession clarity, and balance‑sheet impact.

COLLABORATE
Coordinate with the advisor’s professional team (tax lawyer, accountant) to finalize defensible plans. 

2day

2 Day Intensive Workshop

Our experts at ASL Sales Training and Consulting are here to guide you through every step of your journey. With their extensive knowledge and experience, you can trust us to deliver outstanding results.

You’ll actively engage in:
• Real business-owner case studies
• Guided discussions around real decisions
• Strategy trade-offs, not theory

Life Insurance Field Support & Training

Many advisors recognize the value of life insurance but struggle to give it the time and focus it deserves. Between managing investments and handling group renewals, insurance planning often falls to the back burner.

We offer:
Expertise on complex life insurance solutions.

Contact Us

We’re always ready for a coffee and a good chat!

Contact us today to learn about our consulting or workshops for complex life insurance solutions.

(+1) 647-409-4526

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